The New Market
When smart phones became big, apps were the next big thing. It was really incredible, actually. Smart phones created a whole new selling platform that was virtually unheard. Of course, with this new ability came limitless possibilities. Games, productivity supplements, anything was possible. But we know it didn’t stop there. With this new market blossoming, businesses caught wind of an amazing way to get their feet into this mobile traffic: customized business apps tailored to their desktop site.
While we’ve all come across those dead in the water apps, we’ve also come across apps that were incredible. Some apps that were three feet beyond practical; and others still, remained a nice thought. All of these failures and successes have caused businesses to wonder: What makes an app amazing? What makes users need to download an app, or better yet, share it within their network?
A Consumer’s Core Wants
Understanding your target audience is key, their age, and their interest. Just why would someone use your app in the first place? The second is user functionality. No one likes an app that constantly crashes. Notice the keyword: constantly. Some crashes are to be expected, but if the app can’t even open without crashing ten times first, you can bet yourself a rating of two stars or less, possibly even some written review trash-talk. You know the kind.
The Secret
While you can’t cater to every potential user of your app, you have the majority you can focus on. The secret of the best app isn’t how it looks, or even how well it runs. Remember that users expect some crashes. The secret is how useful it is. If your business app allows a user to do everything they need to, not want, then you can bet your bottom they’ll value it.
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